Swarovski Crystal Vision, “Bling” for Your Eyes

Beautiful Swarovski crystals are everywhere. So brilliant in appearance, they are the perfect adornment for luxury lingerie, designer sandals, leather handbags, and fashionable eyeglasses. But one designer has gone a step further with designer eyewear and actually won second place in a Swarovski crystal competition for his crystal embedded contact lenses.

Sponsored by designboom and Swarovski, the contest winners’ names and products were published earlier this month with “Sparkle”, by Anthony Mallier of India, taking second prize. This is a wonderfully, inventive creation with Swarovski crystals fused into the outer edge of contact lenses. The crystals radiate beauty and charm giving the eyes a sparkling luster. Because the designer feels that the eyes are the most expressive part of the body and have a message to convey, he felt it more appropriate to bring dazzle to the eyes. Coupled with Swarovski’s magnificent qualities and well sought after appeal, it was a perfect match to pair the crystals with contact lenses.

Winning such a top position in the “Crystal Vision” themed contest is quite prestigious as Anthony was chosen from close to forty-one hundred entries from over ninety countries. In fact, it was so difficult to choose winners that the announcement was delayed in order to adequately review all the deserving entries. Two of the requirements were the ability to package the products and to sell them as over-the-counter items when they are placed in the new SWAROVSKI concept store. Second place prize was Euro 3000 (roughly $4300 US).

22 September 2008 | Contact Lenses, Crystal, Swarovski | Comments