Macy’s Announces its Own line of Jewelry

Major US department store, Macy’s, has announced that it will launch a private label brand of jewelry next month getting ready for the holiday season. A collection of sterling silver, it has been named L’una and will be available for all shoppers from a very inexpensive price point to more luxury pieces (roughly thirty-five dollars to nine hundred dollars). Translated to “The One” in Italian, L’una will have its own in-store boutiques in about sixty-six of Macy’s over eight hundred stores.

Signing an exclusive deal with known Italian jewelry designer Roberto Faraone Mennella and business partner Amedeo Scognamiglio to create one hundred and fifty pieces, the line will fill a void in the Macy’s market between costume and fine jewelry pieces.

While we do not have photos yet from the new collection, here are a few gorgeous pieces from the Feraone Mennella website and their incredible collection.

faraone mennella

 

faraone mennella

6 November 2008 | Macy's | Comments

One Response to “Macy’s Announces its Own line of Jewelry”

  1. 1 Evgeniy Jeweller 24 December 2008 @ 7:57 am

    IMHO: Macy’s jewelry brand will be very interesting on jewelry market

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