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	<title>The Wizard of Jewelry &#187; Macy&#8217;s</title>
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		<title>Macy&#8217;s Announces its Own line of Jewelry</title>
		<link>http://www.wizardofjewelry.com/macys-announces-its-own-line-of-jewelry/</link>
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		<pubDate>Thu, 06 Nov 2008 21:49:16 +0000</pubDate>
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		<description><![CDATA[Major US department store, Macy’s, has announced that it will launch a private label brand of jewelry next month getting ready for the holiday season. A collection of sterling silver, it has been named L’una and will be available for all shoppers from a very inexpensive price point to more luxury pieces (roughly thirty-five dollars [...]]]></description>
			<content:encoded><![CDATA[<p>Major US department store, Macy’s, has announced that it will launch a private label brand of jewelry next month getting ready for the holiday season. A collection of sterling silver, it has been named L’una and will be available for all shoppers from a very inexpensive price point to more luxury pieces (roughly thirty-five dollars to nine hundred dollars). Translated to “The One” in Italian, L’una will have its own in-store boutiques in about sixty-six of Macy’s over eight hundred stores.</p>
<p>Signing an exclusive deal with known Italian jewelry designer Roberto Faraone Mennella and business partner Amedeo Scognamiglio to create one hundred and fifty pieces, the line will fill a void in the Macy’s market between costume and fine jewelry pieces.</p>
<p>While we do not have photos yet from the new collection, here are a few gorgeous pieces from <a href="http://faraonemennella.com/">the Feraone Mennella website</a> and their incredible collection.</p>
<p align="center"><a href="http://www.wizardofjewelry.com/wp-content/uploads/2008/11/faraonemennella-01.jpg" title="faraone mennella"><img src="http://www.wizardofjewelry.com/wp-content/uploads/2008/11/faraonemennella-01.jpg" alt="faraone mennella" width="450" /></a></p>
<p align="center">&nbsp;</p>
<p align="center"><img src="http://www.wizardofjewelry.com/wp-content/uploads/2008/11/faraone-mennella.jpg" alt="faraone mennella" /></p>
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